Innovations for Tracking Social Media Trends

With the rapid innovation growth of social mediated solutions, executives world-wide need solutions to track the trends of their brands across leading solutions like:

Facebook, MySpace, You Tube, Delicious, Digg, and now even your Twitters....

let alone the blog market with a new blog added to the www web every 5 seconds...the growth is simply staggering. When are we working with our clients, they always ask who should we partner with to understand the impact of the conversations taking place across the full spectrum of social media vehicles.

Two companies that we digging into currently to learn more about solutions for our clients are:

Cision,a leading provider of media research, distribution, monitoring and analysis services, today introduced the industry’s most comprehensive suite of social media monitoring services, empowering Cision clients to monitor in real-time and understand the impact of the conversations taking place across the full spectrum of social media vehicles.

Cision Social Media Dashboard, a self-service, online portal that delivers real-time access to social media coverage, plus analysis and reporting tools that allow communications professionals to understand the impact of social media activity and to take action based on those insights. Cision Social Media Daily Reports, detailed, twice-daily email reports that monitor all relevant social media coverage, with direct links to the online posts.

Both services monitor public content on the full breadth of social media outlets, including social networking sites (including MySpace), microblogs (e.g. Twitter), video- and image-sharing sites (including YouTube and Flickr), online forums and opinion sites, and LinkedIn Answers. In addition to English-language sites, the services monitor social media across multiple languages, including Spanish, French, Italian, German, simple Chinese, Japanese, Korean and Russian.

Clients utilizing the new social media monitoring services along with the CisionPoint on-demand research, distribution, monitoring and analysis dashboard services will have the industry’s most comprehensive real-time monitoring capability.

“Cision customers already enjoyed a competitive advantage from our ability to help them identify and monitor the myriad of important blogs and online outlets that cover them, their competition and their industry,” said Joe Bernardo, President and CEO of Cision North America. “With these enhanced services from Radian6, Cision now offers the only monitoring solution that covers social networks, microblogs and the entire social media landscape – and the only service that combines that with print, broadcast, and online news monitoring – all from a single industry partner.”

“Cision is clearly recognized as the world leader in providing media research, monitoring and analysis services and we look forward to expanding that leadership within social media,” said Marcel LeBrun, CEO of Radian6.

The social media daily reports provide a cost-effective solution for staying current on social media coverage – along with the ability to respond appropriately. The Cision Social Media real-time Dashboard offers the ability to analyze, share and report this data in a variety of formats as well as identify key influencers. The dashboard furnishes additional insights through its unique “metadata,” such as comment count, unique commenters and an “engagement score,” which quantifies the extent to which commenters are engaged on a specific piece of content.

The services will monitor over 100 million blogs, tens of thousands of online forums, over 20,000 online media sources, over 450 leading rich media sites, top microblogging sites such as Twitter and Friendfeed, and LinkedIn. They extend Cision’s global leadership in delivering media research, distribution, monitoring and measurement to the public relations industry.

***

About Radian6 Technologies
Radian6 provides the leading social media-monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.

About Cision
Cision (www.cision.com) improves clients' performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts. Cision AB is quoted on the Nordic Exchange and has approximately 17,000 shareholders. The company has around 2,600 employees and a turnover of SEK 1.9 billion in 2007. Cision operates in the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Lithuania, the Netherlands and China and has partners in another 125 countries.