Facebook Perspectives.

Toronto has over a million Facebook users and is one of the largest social networking communities globally. With over 120 million active users globally, Facebook is the 4th most trafficked website in teh world, and the most trafficked social media site in the worls (ComScore). Over 55,000 users, work related, college and high school networks use Facebook. However, more than 50% of the users are college graduates.

Some Key Facts

It holds some amazing photo reach as well as it is also the No. 1 photo sharing application on the Web (comScore)

* More than 10 billion photos uploaded to the site
* More than 30 million photos uploaded daily
* More than 6 million active user groups on the site

International Growth

In a little over five months, Fcaebook has released the site in more than 20languages, including Spanish, French, German, Russian and Korean.

Platform

* More than 400,000 developers and entrepreneurs
* Over 24,000 applications have been built on Facebook Platform
* 140 new applications added per day
* More than 95% of Facebook members have used at least one application built on Facebook Platform
* 25m users, growing 3% per week, which is 100,000 new users per day (up from 7.5m users in July 2007), projected to reach 50m by end of 2007

Other Interesting Facts:

* 1% of all time spent on the internet is Facebook
* 50% of registered users come back to the site every day.
* 60 billion page views per month, 50 pages per user every day
* 6th most trafficked site in the U.S
* 1 bn photos hosted on the site, 6m uploaded each deay, 70k photos served per second, making facebook the biggest photo sharing site on the web
* 1-2m people are on facebook simultaneously at any one time
* $100m per year advertising deal with Microsoft
* Internal valuation of $8bn, based on projected revenues of $1bn p.a. by 2015

How are companies using Facebook?

TD Canada is using Faceboook as a recruiting tool for Gen X and Y Talent, as well as to offer linkages to retail banking services for student loans - all with the long term view of hooking this next generation of talent's wallets and sales growth for upselling long term mortgages, wealth management services etc - in the preparation for this generation to inherit millions from the Baby Boomers - creating the richest generation in history. JP Morgan is also using Facebook actively for external recruiting as well.

Many companies have chosen not to deploy Facebook behind the firewall - especially in highly regulated insutries. However, there are now new solutions that solve these concerns and are being pioneered at JP Morgan and Bank of America. Helix is currently helping global banks deploy security safe Facebook solutions and build applications to meet client needs.

For more information, please contact cindy@helixcommerce.com.